In 2007, our founder Steve Liberati was working for his father’s exterminating business, but his real passion was nutrition and fitness. After getting to know some young teens on his regular route, he was moved to invite them to workout with him in a local park. From the conditions they were living in, Steve knew their recreational options were limited and potentially dangerous.
Before long, Steve had a pack of kids he trained regularly with whatever equipment he could fit in the trunk of his car. A firm believer in paleo nutrition, Steve wanted to provide a nutritious lunch for his young athletes that they could eat at school. So he packaged beef jerky, nuts, and berries to stay fresh in their backpack. And his flagship product the PaleoKit was born.